Stories + Insights

How I see story,
strategy, relationships,
and momentum.

Core idea: Every industry teaches

Every Industry Has Something To Teach The Other

For more than 25 years, I have worked across restaurants, real estate, development, cities, events, wellness, and nonprofits. No industry exists in a silo. Restaurants understand experience. Developers understand place. Some of the best ideas begin when one world teaches another.

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Core idea: Visibility should lead somewhere

Publicity Alone Is Not Enough Anymore

A press hit can be powerful, but visibility should lead somewhere. The real question is not just "How do we get attention?" It is: What do we want that attention to create? Trust? Attendance? Revenue? Community support? The best publicity is connected to a bigger goal.

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Core idea: 1 + 1 = 3

The Right Combination Creates Momentum

This is the heart of The Stasko Multiplication Effect™. A story is powerful. A relationship is powerful. A media opportunity is powerful. But when the right pieces come together, something bigger happens. That is where 1 + 1 becomes 3.

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